3 weeks
10,000 UGX
Career Certificate is awarded
Course description
Course Objectives
- To apply marketing theory and concepts to what marketers do in “the real world.â€
- To enable students to understand strategic role of marketing, and define and analyse marketing problems for managers.
- To use marketing concepts to make business decisions.
- To equip students with techniques of designing marketing plans.
- To enable students gain insights on how to develop strategies, initiatives and programmes to introduce and sustain competitive market advantages.
- To improve familiarity with current challenges and issues in marketing.
Learning Outcomes
At the end of this course, students should be able to:
- Analyse the firm’s market environment and identify marketing opportunities.
- Segment, evaluate and select target markets.
- Integrate knowledge to develop, implement and evaluate marketing plans and strategies..
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Facilitators
Dr. Walugembe Ahmad
Title
Dr., senior lecturer of Marketing for more than a decade
Course modules
Introduction to Marketing Management:
The marketing mix
Marketing Environment:
Marketing Planning Process
Customer Buying Behaviour:
Market Segmentation, Targeting and Positioning (STP)
Product Management and Branding
Pricing
Distribution(Place) Management:
Promotion Management:
Digital Marketing Strategy
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