Course Info

Marketing Management- REVISION KIT

This is a well researched MBA marketing Management Revision Kit



  3 weeks   10,000 UGX   Career Certificate is awarded

Course description

Course Objectives

  • To apply marketing theory and concepts to what marketers do in “the real world.”
  • To enable students to understand strategic role of marketing, and define and analyse marketing problems for managers.
  • To use marketing concepts to make business decisions.
  • To equip students with techniques of designing marketing plans.
  • To enable students gain insights on how to develop strategies, initiatives and programmes to introduce and sustain competitive market advantages.
  • To improve familiarity with current challenges and issues in marketing.

Learning Outcomes

At the end of this course, students should be able to:

  • Analyse the firm’s market environment and identify marketing opportunities.
  • Segment, evaluate and select target markets.
  • Integrate knowledge to develop, implement and evaluate marketing plans and strategies..

 

 

Follow us:             


Enroll now  


Facilitators


authoravatar     
Dr. Walugembe Ahmad

Title
Dr.,   senior lecturer of Marketing for more than a decade



 

Course modules

  • Introduction to Marketing Management:
  • The marketing mix
  • Marketing Environment:
  • Marketing Planning Process
  • Customer Buying Behaviour:
  • Market Segmentation, Targeting and Positioning (STP)
  • Product Management and Branding
  • Pricing
  • Distribution(Place) Management:
  • Promotion Management:
  • Digital Marketing Strategy


  • Download Prospectus


    You may also like

    Constitutional Law

    By the end of this course, students will be able to: 1. Understand and articulate the basic principl

      17 Weeks
      Career Certificate is Awarded on Demand
      Fatuma Nakirayi
      20,000 UGX
    Read more →

    IUEA Constitutional Law 1

    Constitutional Law is a core course in the Bachelor of Laws (LL.B.) program, designed to introduce s

      7 Weeks
      Career Certificate is Awarded on Demand
      Joel Jerry Walyono
      10,000 UGX
    Read more →

    King Ceasor-Adminstrative Law and Admin Processes

    This course introduces students to the principles and practice of administrative law, focusing on Ug

      12 Weeks
      Non
      Busingye K
      20,600 UGX
    Read more →

    IUEA-Criminal Law

    This course provides an in-depth examination of the general principles of criminal law, focusing on

      12 Weeks
      Non
      Joel Jerry Walyono
      20,000 UGX
    Read more →

    Enroll Now for International Courses

    On Mateen Academy

    333days
    5hours
    25minutes
    44seconds

    Limited Offer, Hurry Up!

    Apply Now !